Sassy Jones Empire
Where does the busy woman who does it all and makes it look easy, go to find the accessories that make her feel incredible? Where does she go to feel seen as the queen that she is, even after she’s taken her superwoman cape off?
That’s what was on my mind when I started Sassy Jones in 2013, along with my minivan and my dining room table. I’ve always had an affection for beautiful jewelry and accessories that allowed me to express myself in a meaningful way. It felt crazy at the time but I knew Sassy Jones was my opportunity to share that affection with other women, while also giving them aboost in their self-confidence.
The early years were a mess, chile. I drove my minivan into the ground and almost wrecked it a few times, traveling across the country to every trade show I could find to sell my jewelry. Trying to breathe life into this business as a wife and mom to twin baby boys, I was beyond exhausted.
Just when fear was whispering in my ear, telling me to throw in the towel, I decided to shift my efforts online. With the same determination that had me setting up displays at trade shows, I turned my dining room into a showroom, went LIVE on social media, and hosted the first ever Sparkle Party®.
In the years since, our community has become a signpost of the true Sassy Jones experience. Our impact on our global community of women who love to live life out loud and on our own terms is what keeps me fueled today. It was these women (and you) that I had on my mind when I first started and we work intelligently to ensure she looks and feels her absolute best.
To know that we’ve grown from 0 to 45 full time employees, an entrepreneur of the year for Ernst & Young and #24 on the prestigious INC 5000 list blows my mind every time that I think about it. I love what I do and who we serve.