CHARISJONES

I scaled a brand to $80 million after having newborn twins, with zero investors

Hey beautiful, I’m Charis Jones, the spirited CEO and Chief Designer of Sassy Jones, a global fashion and beauty brand that sells confidence. I’ve scaled this brand over 12,000% in sales in just 3 years, combining a unique recipe of empathetic marketing, customer centric product design and old fashioned grit. I teach women to proliferate their gifts toward their optimal potential, celebrate their brilliance and break free from faulty core beliefs. Under my leadership and vision, Sassy Jones has stunned the business and fashion worlds, having reached the 24th spot on the Inc. 5000 list, been featured by Forbes and independently profiled on the Today Show.

Sassy Jones

Where does the busy woman who does it all and makes it look easy, go to find the accessories that make her feel incredible? Where does she go to feel seen as the queen that she is, even after she’s taken her superwoman cape off?

That’s what was on my mind when I started Sassy Jones in 2013, along with my minivan and my dining room table. I’ve always had an affection for beautiful jewelry and accessories that allowed me to express myself in a meaningful way. It felt crazy at the time but I knew Sassy Jones was my opportunity to share that affection with other women, while also giving them a boost in their self-confidence.

RECENT MEDIA FEATURES

Charis provides a unique, exciting and powerful perspective on entrepreneurship and women’s empowerment. For appearances, interview requests, or keynotes please submit an inquiry>>.

PR NEWSWIRE

Meet Charis Jones, the fashion CEO changing lives in Africa and beyond

Charis Jones, CEO and Creative Director of Sassy Jones, is the first black female entrepreneur to build two girls dormitories at a Kenyan education center in Africa.

BLACK ENTERPRISE

Charis Jones talks using her work history to scale Sassy Jones into HSN partnership, advises entrepreneurs when to quit day jobs.

As more workers contemplate how to transition from full-time employee to full-time CEO, Charis Jones is here to tell you how it’s done.

THE TODAY SHOW

How Sassy Jones founder juggled a growing business and family

Charis Jones, the founder of Sassy Jones Boutique, shares her story of quitting her 9-to-5 job to pursue her dream of fashion design, all while becoming a mom of twins!